Finder and Maker Reversed in The Moviegoer Essay -- Moviegoer Essays P

Discoverer and Maker Reversed in The Moviegoerâ â â â â â Walker Percy's epic The Moviegoer accounts seven days in the life of stockbroker Binx Bolling, and his possible marriage with his progression cousin Kate Cutrer. More than that, it portrays Binx's exceptional way of thinking, and Kate's similarly peculiar direction, and their possible transposition. Binx starts as an enjoyer of the real world, a searcher, or discoverer of alleviation from repetitiveness, and Kate as a distraught searcher who turns into a creator of emergencies to calm her post-current apathy. However, before the finish of the novel, their starting positions are nearly turned around, tangled together to frame a progressively solid relationship. Both Binx and Kate are mindful characters in a universe of entertainers, the main ones to understand the inalienable erroneousness, the banalities, no matter what. The very characters sound like famous actors' pen names: Bolling, Lyle Lovell, Walter Wade, with their sound similarity sound very much like Robert Redford, James Earl Jones, the too-important monikers of film stars. Auntie Emily's attendant Mercer is stringing his way among servility and assumption (p. 17), presently one way then the other, with a stately appearance yet behind the mustache, his face... isn't at all dedicated however is as mopey as a Pullman porter's. (on the same page.) Even Mercer's overstated breathing while at the same time serving dishes (pp. 156-157) is the demonstration of a cliché hireling made absurd. Binx's organic mother shows an affection painstakingly prepared for the individual, the ardent, an affection intentionally rendered trite. (p. 139) The radio program I Believe (p. 95) is an assortme nt of ancient maxims, and Binx's charming shivering sensation in the crotch a while later (p. 96) uncovers it as only good masturbation. Binx's Theosop... ...tion to detail is still there - For what reason is he so yellow? He has hepatitis. (p. 209) But Kate appears to be more advantageous, regardless of whether through treatment with Merle or relationship with Binx. Also, her reckless act of emergency creation appears to be controlled - rather, Binx has become her chief, her cinematographer. The consideration with which they plot out her task - what trolley to ride, where to sit, where to wear her cape jasmine - resembles the nearby sythesis of a camera shot, all so that Binx, through his creative mind, can keep Kate 'in center's and rational. He is not, at this point the aloof eyewitness, yet the dynamic arranger; she not, at this point the crazy emergency maker, yet a submissive entertainer searching for course. Binx has proceeded onward to the genuine film sweetheart's fantasy: he has become a chief. Works Cited Percy, Walker. The Moviegoer. New York: Alfred A. Knopf, Inc., 1961.

The Connections between Holden Caulfields Problems free essay sample

Sara Prusik Mrs. Fast English 11 6 November 2009 Ties to Holden’s Problems â€Å"I wanted to leap out the window. I presumably wouldve, as well, if Id been certain somebodyd spread me up when I landed. I didnt need a lot of moronic rubbernecks taking a gander at me when I was all gory† (104). Holden is an unpredictable character with blended feelings about everything; commonly negating his own considerations and convictions. Holden’s battles are because of the absence of parental consideration, the demise of his more youthful sibling, and his irregular associations with different characters in the novel, â€Å"The Catcher in the Rye. â€Å"My guardians would have around two hemorrhages each in the event that I enlightened anything truly close to home concerning them† (1). Battles in Holden’s life reflect toward the absence of parental nearness in his life; in the novel the parental nonattendance takes Holden to a practically masochist situation of mindful. We will compose a custom article test on The Connections between Holden Caulfields Problems or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Holden continues to be worried about all issues of his life, and in an undesirable methodology. During the novel Holden builds up a social ponderousness as he endeavors to interface with others. If Holden somehow managed to have a more beneficial connection with his folks he could have a superior since of an inspirational viewpoint, less dread about turning into a grown-up and the duties that follow. Holden’s issues are additionally exacerbated as a result of the loss of his adored sibling Allie, because of leukemia. The demise of his more youthful sibling is such a misfortune to Holden; he quits thinking about himself and looses want to push ahead in his own life. As Holden becomes overpowered with considerations of Allie; he wants to assume liability for sparing youngsters like in Robert Burns’ sonnet. Holden feels responsible for Allie’s passing, and needs to spare youngsters from torment and languishing like how he needed over his sibling. Mr. Stradlater allots a straightforward paper portraying the fundamentals of a room or a house, yet all Holden could ponder is his affectionate recollections of Allie’s graceful mitt. Holden expounds in detail on the amount he cherishes and appreciates his perished sibling. Afterward, as noted in part 22 Holden’s conversation with his sister drives them into a contention about Holden’s loss of intrigue and confidence in pretty much everything. Holden can't deny this to his sister. Phoebe proceeds to propose that Holden needs to understand that their sibling is dead and there is no returning. Holden has issues conceding his actual emotions and can't get over the loss of his sibling. This is the genuine substances of the book. Holden’s uncommon connections all through the story cause him yet much further issues. Holden chooses to recruit a whore. This turns into an issue for Holden on the grounds that he is always unable to associate with her in at any rate. He goes through the night conversing with her pretty much the entirety of his issues. He pays her the cash yet she requests more, this eventually winds up with Holden getting injured by her pimp. Another problematic circumstance happens when Holden becomes companions with an outsider on the train; the more peculiar ends up being the mother of a schoolmate whom he detests. The boy’s name is Earnest and he has a notoriety at Pency Prep of being disagreeable which his mom is now expected. Holden then proceeds to lie and persuade the mother that her child is the most well known understudy in school. To Earnest’s mother Holden presents himself as Rudolph, giving her the name of the janitor at school, and lies further about his thinking for leaving Pency Prep early expressing he has a tumor. This circumstance is negative for Holden on the grounds that he keeps on carrying on with his life brimming with lies. He never takes ownership of the real world and any of his obligations. Circumstances like these pulls Holden further away from responsibility and development and closer to his discouraging dreamland in which he lives. Holden’s powerlessness to keep up sound connections is destroying to his effectively frail character. â€Å"The Cather in the Rye† is a story pressed brimming with issues that are made by hero Holden. His difficulties start in his adolescence with a poor feeling of self. He turns into an interminably unsteady and juvenile kid who is shouting out for consideration because of absence of parental consideration. Holden’s quandaries are likewise intensified by the surprising ailment and passing of his nearby sibling. This is decimating to Holden which drives him to turn crazy bringing him down a way of implosion and depression. The injury and disregard in Holden’s life starting as a little youngster makes the powerlessness to create typical social stills prompting an interesting public activity. Because of his absence of parental consideration, the passing of his sibling, and his irregular associations with others; Holden is driven into a condition of madness on account of inability to concede his deficiencies.

Attorney General Works to Prevent North Carolina Payday Loans - OppLoans

Attorney General Works to Prevent North Carolina Payday Loans - OppLoans Attorney General Works to Prevent North Carolina Payday Loans Attorney General Works to Prevent North Carolina Payday LoansInside Subprime: Feb 25, 2019By Lindsay FrankelA coalition of attorneys general from 14 states, including North Carolina Attorney General Josh Stein, have submitted a letter to the Federal Deposit Insurance Corporation (FDIC) encouraging oversight of bank-issued, small-dollar loans. The attorneys general want to make sure that banks are held accountable for following state laws restricting predatory payday loans as the FDIC guides banks in meeting the small-dollar credit needs of consumers.North Carolina was the first state in the nation to prohibit the payday loan industry, and the state hasn’t seen any traditional payday loan storefronts since 2006. Before the ban, the large number of servicemembers and veterans in the state attracted payday loan firms, which have been found to prey on military families.“North Carolina successfully drove out payday lenders charging loan shark interest rates that harmed working familie s,” said Attorney General Josh Stein.A short-term payday loan can quickly turn into a long-term debt trap for low-income borrowers. Most borrowers end up paying even more in fees than they received in credit to start, according to Pew Charitable Trusts. And while most borrowers can’t afford to put more than 5 percent of their income towards paying off a loan while still keeping up with their living expenses, the average payday loan eats up 36 percent of a borrower’s gross paycheck.In November, the FDIC asked for comments about how it could assist banks with offering “responsible, prudently underwritten credit products.” In an attempt to help banks meet the demand for small-dollar loans, the FDIC could potentially reverse previous guidance that warned against banks issuing high-cost “deposit advance” loans.The letter from the attorneys general requests that the FDIC assist banks in developing standards for verifying a borrower’s ability to pay back a loan. This would include looking at a borrower’s monthly income, debts and expenses, along with considering possible emergency expenses, and making sure the borrower can pay back the loan in full while avoiding re-borrowing.The Consumer Financial Protection Bureau’s payday loan rule, which has yet to take effect, contains such underwriting requirements for lenders, but the CFPB recently announced that it would rescind those provisions of the rule. Comptroller of the Currency Joseph Otting applauded the step in a statement, saying that it would allow banks to compete in the small-dollar lending market while providing safe and affordable loans to consumers. But banks need guidance in developing products that are both profitable and fair to borrowers with poor credit. That’s where these comments to the FDIC come in. In the absence of a federal law protecting borrowers, attorneys general are encouraging the FDIC to guide banks in developing robust consumer protections.For more information on  payd ay loans, scams, and  cash advances  and  check out our city and state financial guides  including Florida, Illinois, South Carolina,  Texas, Washington D.C.  and more.Visit  OppLoans  on  YouTube  |  Facebook  |  Twitter  |  LinkedIn

Company Profile Of National Thermal Power Plant Essay

CHAPTER-1 COMPANY PROFILE National Thermal Power Plant, Kahalgaon Fig 1.1 Company Logo [1] 1.1 INRODUCTION NTPC, the largest power Company in India, was setup in 1975 to accelerate power development in the country. It is among the world’s largest and most efficient power generation companies. In Forbes list of World’s 2000 Largest Companies for the year 2007, NTPC occupies 411th place. NTPC has installed capacities of 29,394 MW. It has 15 coal based power stations (23,395 MW), 7 gas based power stations (3,955 MW) and 4 power stations in Joint Ventures (1,794 MW). The company has power generating facilities in all major regions of the country. It plans to be a 75,000 MW company by 2017. Fig 1.2 Company’s Production Graph [2] NTPC has gone beyond the thermal power generation. It has diversified into hydro power, coal mining, power equipment manufacturing, oil gas exploration, power trading distribution. NTPC is now in the entire power value chain and is poised to become an Integrated Power Major. NTPC s share on 31 Mar 2008 in the total installed capacity of the country was 19.1% and it contributed 28.50% of the total power generation of the country during 2007-08. NTPC has Fig 1.3 Company’s Contributions in power Generation [3] set new benchmarks for the power industry both in the area of power plant construction and operations with its experience and expertise in the power sector, NTPC is extendingShow MoreRelatedAmerica Needs For A New Utility Business Model941 Words   |  4 Pagesthat own the entire system from power plants to transmission and distribution networks to the meters on buildings. However, John Farrell’s December 2014 report â€Å"Beyond Utility 2.0 to Energy Democracy† for the Institute for Local Self-Reliance (ILSR) explains how the United States electricity system is dramatically changing. Electricity generation is shifting from coal and nuclear power plants that can power millions to renewables, such as solar and wind, that power a few hundred near-by homes. InRead MoreA Project Report on Working Capital of Bharat Pump and Compessor Ltd.8411 Words   |  34 PagesTABLE OF CONTENTS ï  ¶ PREFACE ï  ¶ ACKNOWLEDGEMENT ï  ¶ BOARD OF DIRECTORS ï  ¶ ORGANIZATION CHART OF BPCL ï  ¶ INTRODUCTION OF COMPANY ï  ¶ CUSTOMER OF BPCL ï  ¶ PRODUCT PROFILE ï  ¶ QUALITY ASSUARANCE ï  ¶ SWOT ANALYSIS ï  ¶ STRATEGY FORMULATION ï  ¶ MARKETING STRATEGY ï  ¶ MANAGEMENT PROBLEM ï  ¶ SEGMENTATION ï  ¶ RECOMMENDATION ï  ¶ PERFORMANCE HIGHLIGHT ï  ¶ FINANCIAL AND PHYSICAL PERFORMANCE REPORT ï  ¶ CONCLUSION ï  ¶ CERTIFICATE OF APPRECIATION ï  ¶ BIBLIOGRAPHY PREFACE The instrument of government owingRead MoreAlternative Energy Sources For Fossil Fuels2676 Words   |  11 Pagesall been used up, there is no chance of obtaining more. 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Until then, during the earlyRead MoreVideocone Marketing Strategy5422 Words   |  22 PagesIntroduction Videocon is a company that was floated by Nandalaji Dhoot in 1986 to launch India’s first superlative colour television in a collaboration with Toshiba Corporation Japan, has now claimed to be a $2.5 billion conglomerate (in market capitalisation). The company has two core activities, which include the manufacturing, assembly, marketing and distribution of consumer electronics and home appliances, and exploration and production of oil and gas. The company presently has seven operatingRead MorePROJECT ON BHEL CAPITAL BUDGETING17740 Words   |  71 Pagesto any other university for any other degree of diploma. (A. PAVANI) CONTENTS CHAPTER – I INTRODUCTION OF CAPITAL BUDGETING INTRODUCTION BHEL is the key industry in the Indian economy meeting the crucial power needs of the country. To win the competitive edge, every organization is much construction on the financial aspect of development. A finance manager s job begins even before a business actually comes into action and continues till the very end. AsRead MoreDddddddddddddddddddddddddd2594 Words   |  11 PagesConnect Campus Recruitment Drive Brochure Year 2010-11 Adani Campus Connect -10/11 Page 1 of 14 CONTENTS 1. Adani Group – Highlights 2. Group’s Diversified Portfolio 3. The Value Chain – Competitive Advantage 4. Business Profiles 5. Corporate Social Responsibility 6. Recruitment Selection Process 7. Compensation Benefits 8. Induction Programme 9. Career Progression Plan 10. Campus Feedback Mechanism Adani Campus Connect -10/11 Read MoreElectric Power Transmission7736 Words   |  31 PagesElectric power transmission Electric transmission redirects here. For vehicle transmissions, see diesel-electric transmission. 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Analysis Of John Demoss Heathen School - 932 Words

John Demos’s interpretation of the â€Å"Heathen School† illustrates American challenges relating to multiculturalism and assimilation effectively. Demos flawlessly accounts the unforeseen and touchings stories of the missionary project, originating in Cornwall, Connecticut in the eighteenth century. At the same time, Demos details the conversion of â€Å"Heathens†-consisting of young Hawaiian, Native American, Indian, and Chinese men-into Christianity and civilization itself. The Heathen School became a grand scheme to American expansion across the world. However way you look at it, there was a cost to the American dream. Ever since the Second Great Awakening took place, religion became the focal point to spread Christianity all across mankind.†¦show more content†¦Of course, criticism obstructed the school’s progress of assimilation of the native people. A quote from the native author William Apess addresses the conflict distinctly in his 1829 autobiography: â€Å"missionaries have injured us...by degrading us as a people, in breaking up our governments, and leaving us without any suffrages whatever, or a legal right among men.† Certainly, the multiculturalism was ideal to expansion, but even so not even the citizens of America respected their foreign peers. Racial slurs, such as â€Å"a poor Indian† was emphasized by Apess. This implies that Americans looked down and were condescending towards outsiders. Specifically, American citizens made the assumption that indigenous people were â€Å"stupid† or â€Å"slow.† They will point out their bizarre behavior, in the manner like Obookiah-†Walking strangely and flapping his arms†¦Ã¢â‚¬  The ignorance of America not only added a new challenge to worldwide diversity, but to indigenous people as well. The key to the difficulty of assimilation and multiculturalism was the downfall of the heathen school. The school accumulated generous amounts of money from generous donations from both ordinary folk and organizations alike. Many of the donations were gifts, sums of money, or given as labor, from as simple as five dollars, a shirt, or tailoring. Consequently, that will soon change with the introduction of interracial marriage. It was evident that discrimination among native peoples was

In Langston Hughes “I, Too, Sing America”. Langston Hughes,

In Langston Hughes â€Å"I, Too, Sing America† Langston Hughes, â€Å"I too, Sing America† chronicles an African-American male’s struggle with patriotism in an age of inequality and segregation in the United States. The poem cleverly uses metaphors to represent racial segregation faced by African-Americans during the early twentieth century. The speaker presents a cry for equality and acceptance, and his words are a plea and a declaration for equality. Although, the poem does not directly imply racism, the speaker’s language suggests that he equates the kitchen to racial discrimination by American society. His word usage signals his wish to participate in a land that he proudly claims as his own despite his personal experiences of rejection.†¦show more content†¦The speaker uses end–stops to emphasize his confidence in his identity. The sextet has a plethora of metaphors which represent American society. For instance, the imagery alludes that the poem’s theme may really be a metaphor a bout race and discrimination. The speaker deploys imagery, such as, â€Å"darker brother†, â€Å"tables†, and â€Å"company† which frames America more as a salad bowl of separate, and unequal treatment of various ethnic groups, versus the melting pot that America portrays itself as (2). Given these points, the poem illustrates the speaker’s critique of a larger order. In the following line, the line break allows the reader to pause before beginning the next line in the stanza, which introduces the imagery of a kitchen. The metaphor of the kitchen suggests the theme of a second class citizen subjected to segregation in the United States. In doing so, the speaker inadvertently compares his position to a servant when he states that the company shoos him away to eat in the kitchen against his own will. The speaker’s language suggests that he compares his position to the role of a servant and master to describe his present experiences with segregation. Despite being shunned due to his racial background, the speaker’s triumph is illustrated in a series of enjambements that guide the reader: â€Å"But I laugh/And eat well† (5–7). Langston Hughes utilizes theShow MoreRelatedI Too, Sing America By Langston Hughes925 Words   |  4 PagesTashi Wangyal Prof. Hendrickson English 102 29 June 2017 Futurist-The Langston Hughes In his poem â€Å"I, too, sing America,† Langston Hughes has positively predict that there will be no racial segregation, inequality, injustice, and discrimination in society for African Americans in the near future. Whereas it is also true that African Americans have suffered a lot during the twentieth century. Hughes is correct in his prediction that he foresees racial equality in society and African Americans areRead MoreRobert Hayden And I, Too, Sing America By Langston Hughes1706 Words   |  7 PagesIn the poems â€Å"Frederick Douglass† by Robert Hayden and â€Å"I, Too, Sing America† by Langston Hughes, both authors engage in the common themes of race, oppression, and freedom, but Hayden contextualizes the theme in a wider mindset instead of narrowing it down to just black oppression, while Langston contextualizes the theme with a direct approach to black oppression and freedom. Not only are the approaches to the topic different, but they also relate through the messages that they are conveying aboutRead MoreAnalysis and Interpretation of I, Too Sing America by Langston Hughes1148 Words   |  5 PagesPoem I, Too Sing America is considered to be very characteristic for radical poetry of Langston Hughes. The majority of literary critiques and historians refer to Hugh es as one of the first American poets, who set the standards and examples how to challenge the post-World War I ethnic nationalism. His poetry contributed and shaped to some extent the politics of the Harlem Renaissance. In analysis of Black poetry Charles S. Johnson wrote that the new racial poetry of the Negro is the expressionRead MoreThe Difference Between Langston Hughes And I Hear America Singing998 Words   |  4 PagesIn this essay I will be talking about the differences between Walt Whitmans poem â€Å" I Hear America Singing† and Langston Hughes poem â€Å" I, Too, Sing America†. I will also be giving my opinion on whether or not Langston Hughes is responding to Walt Whitmans poem. Langston Hughes was an American poet, social activist, novelist, playwright, and a columnist from Joplin, Missouri. Walt Whitman was an American poet, essayist, and a journalist from West Hills, New York. This is all just background informationRead MoreI Too Sing America Analysis8 52 Words   |  4 PagesSinging America Langston Hughes has cited Walt Whitman as one of his greatest influences he has had, and some believe that Hughes wrote I, Too, Sing America in response to Whitmans I Hear America Singing. Hughes builds on to Whitmans poem by writing his poem along the same lines and basics as Whitmans. Both poems talk about the way people work hard, how they sing America, and the way they are so content and never complain. All the characters work all day and they sing America, meaning theyRead MoreAnalysis Of Langston Hughes s Poem I, Too978 Words   |  4 Pages Langston Hughes America, the ideals of freedom, equality, and opportunity traditionally held to be available to every American. This is what everyone was told, what the Declaration of Independence states. But, Langston Hughes a black American poet in the Harlem Renaissance period saw the truth. Being an African American in the United States during the early 1900’s was difficult. Many lived a life full of hardships; segregation, prejudice and economic hardships, viewed as second-class citizensRead MoreSimilarities And Similarities Between Langston Hughes And I Hear America Singing835 Words   |  4 Pagesthis paper I will be talking about the similarities and differences in the two different poems. The two poems were written by two incredible poets and were probably one of the best in their lifetimes. The first poem is written by Walt Whitman and is called â€Å" I Hear America Singing†. The other poem is by Langston Hughes and is called â€Å"I, Too, Sing America† .Many peopl e believe that Langston Hughes wrote his poem â€Å"I, Too, Sing America† in response to Walt Whitmans poem â€Å" I Hear America Singing†. SomeRead MoreEssay on Langston Hughes is America677 Words   |  3 PagesLangston Hughes is America      Ã‚   The poets life is the focusing glass through which passes the determinants of the shape of his work: the tradition available to him, his understanding of Kinds, the impact of special experiences (travel, love, etc.). (Fielder 1431). Langston Hughes did not have an easy life. Being a young black male during the 1920s, Hughes was constantly being discriminated against by the color of his skin. Because of that harsh reality, most of his work was centeredRead MoreAnalysis Of The Poem I Too 1053 Words   |  5 PagesMarch 2016 I Too-Poetry Essay Langston Hughes wrote his poems from those who influenced him the most, Carl Sandberg and Walt Whitman, (Biography.com Editors). Hughes poetry was written in the cultural times from the 1920s to 1930s, known as the Harlem Renaissance, (History.com Staff). This is where Harlem became famous to the whites because it drew so many African American writers from the south who wanted to flee an oppressive system, and freely express their inner talents. I too allowedRead MoreEssay on The Poetry of Langston Hughes During the Harlem Renaissance1694 Words   |  7 PagesI. Introduction: The Harlem Renaissance The village of Harlem, New York was originally established by Dutch Governor Peter Stuyvesant in 1658. It was named after a Dutch city, â€Å"Nieuw Harlem. It sits on a 5.5 square mile area of Manhattan north of 96th Street. The 1830s saw the abandonment of Harlem due to the fact that the farmlands failed to produce. The economic recovery in Harlem began in 1837. It boasted prosperous, fashionable neighborhoods that offered a diverse, rich background provided

Govenor Bush Essay Research Paper Will MattertPersuasion103099Armies free essay sample

Govenor Bush Essay, Research Paper Will Mattert Persuasion 10/30/99 Armies of Compassion Introduction: Armies of Compassion, what is it, good it is a dream the governor Bush is seeking to acquire all of us to believe in. A dream that all of us can care for each other, That we can all assist each other with the obstructions of life. His dream can be achieved by some of the programs he has if he becomes president. I think these plans are good, and I believe you will think they are excessively. I have picked three plans to explicate to you. I. Federal Charitable Deduction A. Under Torahs now, merely 1/8 of the dad. acquire charitable revenue enhancement tax write-off B. Bush will give all people the ability to do charitable contribution and claim it on there revenue enhancements 1. This gives more ground to donate 2. It will raise one million millions in charitable contributions II. Charitable Tax Recognition A. This will supply recognition against province income or other revenue enhancements for lending to charities that reference poorness and its impact. 1. $ 500.00 for individual people 2. $ 1000.00 for married twosomes B. Let provinces to denominate the charities that get the recognition. 1. The most effectual plans get the money, non merely the large 1s. C. This revenue enhancement options would give provinces flexibleness in turn toing human demands III. Charitable Choice A. Bush wants to give all charity organisation an equal opportunity to acquire grants from the authorities. 1. eliminate barriers curtailing religion based organisation to acquire grants. a. this will do competition for all groups, non merely the big 1s. 2. Take the money given merely to the big charities, and put it up for application. This will give the little, more effectual charities a opportunity for financess. A. Small more personal groups are proven to be more effectual B. Bring competition degrees higher, this makes people more motivated Decision: With these plans, Bush plans to beat up the ground forcess of compassion. I think that all of these plans would assist the state at big, and besides uplift pubic lesson. If Bush gets elected President, these plans will go through and our lives will be better

94.9% / 674 words / Zhou 1Tangia ZhouENG2D

94.9% / 674 words / Zhou 1Tangia ZhouENG2D-10Mr Essay Zhou 1 Tangia Zhou ENG2D-10 Mr. Staff Mon. April. 30, 2018 Passion Versus Reason All decisions in life should be made with a balance of emotion and logic. If not balanced correctly, there will be consequences. Throughout Romeo and Juliet, a play by William Shakespeare, the theme of emotions outweighing reason is explored, resulting in the deaths of many, including the deaths of young lovers, Romeo and Juliet. This is shown through many characters and their actions caused by their personalities, which eventually lead to their downfall. Along with that, the motif of fear causes emotions to outweigh reason, and on top of that, multiple conflicts arise, which cause many characters to think unclearly and use their judgement based on emotions solely. Firstly, Romeo is known to be a very emotional character, often becoming upset about small situations. He lets his emotions run wild when he kills himself after thinking his love, Juliet is dead. An example of this is when Romeo says â€Å"Come, bitter conduct, come, unsavoury guide/ Thou desperate pilot, now at once run on/ The dashing rocks thy seasick, weary bark/ Here’s to my love!† (Shakespeare 5.3.116-119). Romeo was clearly sunken in sorrow at the fact that Juliet died, and he is only thinking with emotion, which leads to his demise. Moving on, Romeo’s emotions outweigh reason when he kills Tybalt, Juliet’s cousin, after Tybalt kills Mercutio, Romeo’s loyal friend. Romeo was outraged with his friend’s death, and didn’t take the time to think about the consequences. His emotions were leading him to revenge, which led to Tybalt’s death and eventually, Romeo’s exile from Verona. Furthermore, Juliet is also known to be an emotional character, who makes many hasty actions due to her overwhelming emotion. Secondly, the motif of fear is often explored throughout the play. Fear causes people to do irrational things and there are always consequences. Firstly, Juliet is afraid of marrying Paris, the man she is forced to marry, so she takes a sleeping potion to make her appear dead. This is so when everyone thinks she\s dead, she can be retrieved by Romeo, who is in exile, when she wakes up. Juliet never thought about the consequences that could arise due to her taking the sleeping potion. This eventually causes Romeo’s death as new never went to him that Juliet faked her death, proving that fear has an influence on Juliet’s emotion when coming up with a significant decision. In addition, male dominance as a motif occurs throughout the play many times through Tybalt, Juliet’s cousin, who strongly represents the stereotypical dominant male. It is clear that emotions outrule reason when Tybalt enters hot blooded and ready to fight anyone. â€Å"Boy, this shall not excus e the injuries// that thou hast done me; therefore turn and draw† (Shakespeare 3.1.65-66). He acts strong to defend his family honour, so it is because of his emotional anger that rules over reason, that eventually kills Mercutio at this sword fight. Finally, the motif of hate allows people to make irrational decisions using their emotions, without thinking about consequences. Finally, the figurative language in this play clearly demonstrates how emotions can overpower logic and reason. Firstly, there is the use of a hyperbole which in this case helps exaggerate the effect of the statement. Right after Romeo meets Juliet, he goes to Friar Laurence, a religious confessor and tells him â€Å"I stand on sudden haste† (Shakespeare 2.3.93), after telling him he wants to marry Juliet, whom he has just met. This shows that Romeo is lovestruck and is not thinking about the fact that it is not logical to marry someone the day after meeting them, thus proving the idea of emotions overpowering reason. Moving on, At some point in everyone’s life, their emotions dictate reason and logic, and this occurs many times throughout the play of Romeo and Juliet. First, To conclude, although Romeo and Juliet were star crossed lovers, maybe they wouldn’t have d .ucb3658768e9a7635235620b7a81ade49 , .ucb3658768e9a7635235620b7a81ade49 .postImageUrl , .ucb3658768e9a7635235620b7a81ade49 .centered-text-area { min-height: 80px; position: relative; } .ucb3658768e9a7635235620b7a81ade49 , .ucb3658768e9a7635235620b7a81ade49:hover , .ucb3658768e9a7635235620b7a81ade49:visited , .ucb3658768e9a7635235620b7a81ade49:active { border:0!important; } .ucb3658768e9a7635235620b7a81ade49 .clearfix:after { content: ""; display: table; clear: both; } .ucb3658768e9a7635235620b7a81ade49 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucb3658768e9a7635235620b7a81ade49:active , .ucb3658768e9a7635235620b7a81ade49:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucb3658768e9a7635235620b7a81ade49 .centered-text-area { width: 100%; position: relative ; } .ucb3658768e9a7635235620b7a81ade49 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucb3658768e9a7635235620b7a81ade49 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucb3658768e9a7635235620b7a81ade49 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucb3658768e9a7635235620b7a81ade49:hover .ctaButton { background-color: #34495E!important; } .ucb3658768e9a7635235620b7a81ade49 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucb3658768e9a7635235620b7a81ade49 .ucb3658768e9a7635235620b7a81ade49-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucb3658768e9a7635235620b7a81ade49:after { content: ""; display: block; clear: both; } READ: Gender issues in lysistrata, a Essay We will write a custom essay on 94.9% / 674 words / Zhou 1Tangia ZhouENG2D-10Mr specifically for you for only $16.38 $13.9/page Order now Works Cited Shakespeare, William, et al. Romeo and Juliet: Teacher\s Guide. Harcourt Brace Jovanovich, Canada, 1987.

Reprogenics, Ethics, and Our F essays

Reprogenics, Ethics, and Our F essays Advancements in the medical field have given us the ability to treat and cure certain diseases. In the near future one may be able to have a child who is immune to all diseases by using reprogenics. Through reprogenics one may also choose the sex of their child, what their child will look like, and what attributes or skills they want their child to possess or not possess. However, many people question just how far reprogenics should go. If only the rich can afford reprogenics, will prejudices arise between the perfect and the normal? Ethics have always caused questions in the medical field. Ethical issues such as the following: is it ethical to use animal in experimentation, is abortion ethical, and, now, is it ethical to have your childs life planned before he or she is even born. The public wonders who is competent to choose just what the quality of life is. Many people are biased on their opinions, such as the scientists who perform these experiments and, also, the many religious groups who oppose it, but there is also a large amount of people in the middle. Also, if a parent has a disorder or has the ability to pass on a disorder such as autism, a genetic screening and engineering can cure the child artificial insemination or in-vitro fertilization. This process will cost the parents anywhere from $32,000 to $42,000 (Chen). People who could potentially pass on disorders to their children would want to have this procedure done, but those people may not be able to afford it. Reprogenics could be great for our future. Many people could live normal lives, while if they had not undergone genetic screening as an infant, they may have been looked upon as handicapped. One woman carried a genetic mutation where she was certain to develop Alzheimers disease before she reached 40. Through genetic screening she gave birth to her daughter who was free of the mutation. This woman, like many other wante...

Yemen and The Political System in Iran Assignment

Yemen and The Political System in Iran - Assignment Example Members of Iran’s analytical community pointed out the lack legal basis to justify the operation and termed it as a strategy by the Saudi and the United States to impose security conditions that would be in favor of the two states. However analysts further try to prove that the attack has a deeper basis, they link it to the issues of Western Asia, Syrian issue, and Iraq. The United Nations which is meant to be a neutral body has been criticized by Iranian parliamentary officials for allowing the attack to ensue. It is argued that Iran could be seeking regional supremacy in the Arabian Peninsula and should the operation succeed then its significance in the area will easily be challenged. Ortiz, E. Iran’s Qasem Soleimani is guiding Iraqi Forces in a fight against ISIS. After the failure of an offensive in South of Damascus, Soleimani went behind the scenes appearing nowhere in the public or media. This, however, has not affected his profile as a great military general and political analyst. ISIS the insurgent group moved into Tikrit in June of 2014 and have since been reigning terror in the area. Having had influence for over a decade, his entry and support against ISIS are considered heavily meaningful. The Iraq government is even considering turning down United States intervention with Soleimani’s entry into the war. Iran is known to be conducting nuclear activities which are clearly worrying the United States government and the United States intervention with the ISIS issue would make it easier for the two states to seal a deal. However, Qasem Soleimani’s involvement in the war has created quite a few setbacks to this possibility.

Current Strategy of Ikea Essay Example | Topics and Well Written Essays - 500 words

Current Strategy of Ikea - Essay Example This paper puts into perspective the various current strategies employed by IKEA. IKEA’s current strategy is focused on low cost of operations. Case in point is that the company assembles most of its products on a self-assembly basis. This strategy is critical for the company because it helps in cutting transportation and operational cost. The company also uses the strategy to focus on the middle class on each segment of the market (Palepu et al., 2012). IKEA has a strategy that has immense cultural orientations. Case in point is that the company’s advertisement program has attention catching elements that make its products salable to a wide range of customers. Essentially, IKEA does not focus its attention on the mass market, but rather concentrates on marketing approaches that target individuals. The market in the current dispensation is increasingly competitive, and IKEA has sought to establish mechanisms that can ensure continual relevance in the market. Ideally, the company’s current strategy is more quality oriented (Elliott et al., 88). Quality defines the products that a company deals with and fundamentally distinguishes it from the competitors. IKEA has become bullish in the market due to its quality furniture that is characterized by uniqueness. Another current strategy that IKEA focuses on is the diversification of its products (Elliott et al., 212). The Company does not just focus on the mainstream furniture products, but also concentrates on childrens products. Additionally, the company produces customized products for its clients as a consequence of meeting their needs and expectations. IKEA has an advertisement strategy that has limited orientation in the international market (Daft et al., 234). Case in point is that the promotional strategy adopted by IKEA is based on catalogues. The current strategies that have been adopted by the company have

Human rights institutions

Human rights institutions Introduction AIDS and HIV affect the lives of every human being, from those who are HIV-positive, those who know someone who is infected and those non-infected people. This is because, once AIDS and HIV hit, it will in directly or directly influences aspects of our life. As a matter of fact, AIDS is the only health concern in the world that has its own United Nations agency, also known as UNAIDS. However, apart from the work of the United Nations and its several organs does, there are several other international organisations that operate in the worldwide fight against AIDS and HIV. Examples of these international organisations are the Global Fund to Fight AIDS, Tuberculosis and Malaria and the African Union (AU). The United Nations The United Nations does not only contribute to the fight against AIDS and HIV by supply financial, technical and human resources to UNAIDS organisation only, but also coordinate a collaboration of projects and schemes through the majority of the UN agencies. These organisations all have their own particular international responses to reverse the spread of AIDS and HIV virus. Such illustrations are these international organisations: Food and Agriculture Organisation (FAO) Food expenditure in Sub-Saharan African has dropped by forty per cent in rural villages because of the AIDS and HIV virus. As stated by Marcela Villarreal who is a FAO and AIDS specialist Food is the first medicine for HIV/AIDS and often the only medicine as tragic as it is to be orphaned, it is very different being orphaned at 15 years of age than being orphaned at 7. If parents could live a few more years, they could take their children to the fields and teach them by doing.[1] In brief, parents cannot pass on the agricultural trade to their children, if their children are already orphaned by the age they could learn and understand. For this reason, FAO is working on the issue that everyone should have access to food. Food and agricultural are two vital issues for AIDS and HIV prevention, because malnutrition will increase body infections and spread AIDS-related illnesses in communities where extreme poverty reigns. International Atomic Energy Agency (IAEA) Based in Vienna, IAEA is operating to provide the technological expertise and the know-how to underdeveloped countries in regards to health and food nourishment. In 2005 the IAEA and its Director Dr. Mohammed El Baradei won the Nobel Peace Prize for the prevention of nuclear energy being used for military intentions instead for peaceful measures and goals. Therefore, IAEA decided to distribute the Nobel Peace Prize with the whole world by establishing the IAEA Nobel Prize Cancer and Nutrition Fund. This fund sponsor knowledgeable experts and research related to aid infant malnutrition and health in developing countries. Over the years the IAEA has supported numerous activities in infant nutrition where stable isotope techniques have been applied. These include projects to measure human milk intake in breast-fed infants, lean body mass (muscle mass) in lactating mothers, and bioavailability of iron in infants and young children.[2] International Labour Organisation (ILO) As stated by Juan Somavia, Director of ILO HIV/AIDS is a major threat to the world of work: it is affecting the most productive segment of the labour force and reducing earnings, and it is imposing huge costs on enterprises in all sectors through declining productivity, increasing labour costs and loss of skills and experience.[3] Concisely, employment plays a crucial role in AIDS and HIV prevention, because there are several matters that indirectly affect the livelihoods of human beings who are HIV-positive, such as: sexual discrimination, child labour and universal fundamental human rights. Thus, if there are more people who are not infected by AIDS or HIV, they can find a decent job sustain themselves and their family and thus in the end they are economically contributing the society and increasing the economic wealth. Joint United Nations Programme on HIV/AIDS (UNAIDS) Based in Geneva, UNAIDS is an innovative joint venture of the United Nations family, bringing together the efforts and resources of ten UN system organizations in the AIDS response to help the world prevent new HIV infections, care for people living with HIV, and mitigate the impact of the epidemic.[4] As a result since 2000, AIDS become an international health concern when the UN Security Council approved Resolution 1308, following this event; a series of achievements became apparent about the importance to reverse the spread of AIDS and HIV for instance the 2000 Millennium Development Goals, the 2001 Declaration of Commitment on HIV/AIDS and the 2006 Political Declaration on HIV/AIDS.[5] UNAIDS is also working in partnership with UNHCR, UNICEF, WFP, UNDP, UNFPA, UNODC, ILO, UNESCO, WHO, World Bank, NGOs, MNCs and governments to put to an end AIDS by the year 2015. Office for the United Nations High Commissioner for Human Rights (OHCHR) In 2001, the UN General Assembly ratified the Declaration of Commitment on HIV/AIDS, as part of the programme to fight AIDS and HIV by promoting universal human rights on a domestic, regional and international level. Annex 1 of the Declaration of Commitment on HIV/ AIDS states that [T]he full realization of human rights and fundamental freedoms for all is an essential element in a global response to the HIV/AIDS pandemic, including in the areas of prevention, care, support and treatment, and [] it reduces vulnerability to HIV/AIDS and prevents stigma and related discrimination against people living with or at risk of HIV/AIDS.[6] These universal human rights consist of health, gender equality, basic education and decent employment, which all play a significant role to fight AIDS and HIV epidemic. Therefore, if these human rights are not respected, human beings are vulnerable to be infected by this pandemic disease. United Nation Development Fund for Women (UNIFEM) UNIFEMs procedure is targeted to help women and young girls combating AIDS and HIV from sexual relations, have access to reproductive health, by promoting maternal health and preventing mother to child transmissions. This is because gender inequality and violations of womens rights make women and girls particularly susceptible, leaving them with less control than men over their bodies and their lives. Women and girls often have less information about HIV and fewer resources to take preventive measures. They face barriers to the negotiation of safer sex, including economic dependency and unequal power relations.[7] Thus, UNIFEM forefront approach is reducing aggression and discrimination against women, improving women decision-making power and decreasing the household burden women carry on their own, especially when it comes to taking care of HIV-positive relatives while continuing to manage their household and working full-time. United Nations Childrens Emergency Fund (UNCEF) AIDS and HIV has radically altered the perspective of Sub-Saharan African children on how they view the world, especially if they are orphaned at a young age with nowhere to go and no one to feel belong to. As a result, UNICEF launched its response to prevent the transmission of AIDS and HIV particularly among children is by encouraging thefour Ps guide, which are preventing mother-to-child transmission, providing paediatric care, preventing infection among adolescents and protecting children affected by AIDS.[8] The 2005 campaign Unite for Children, Unite Against AIDS was aimed to do away with the situation that few children reach beyond their fifth birthday, because of child mortality, inadequate medical care and lack of primary education. UNICEF isnt just seeking to eliminate AIDS among children, but according to Mr. Jimmy Kolker UNICEF Chief of HIV/AIDS and Associate Director of Programmes, UNICEFs goal is to eliminate the need for that treatment by seeing an AIDS-free generation .[9] United Nations Development Programme (UNDP) UNDP is undertaking the responsibility to prevent the spread of HIV/AIDS and reduce its impact. As a trusted development partner, and co-sponsor of UNAIDS, it helps countries put HIV/AIDS at the centre of national development and poverty reduction strategies; build national capacity to mobilize all levels of government and civil society for a coordinated and effective response to the epidemic; and protect the rights of people living with AIDS, women, and vulnerable populations.[10] UNDP is currently concentrating on AIDS in relation to development planning and mainstreaming; governance of AIDS responses; international law, human rights, gender equality such as sexual minorities, public health and development partnerships, basic education and maternal and child morality.[11] United Nations Educational Scientific and Cultural Organisation (UNESCO) UNESCO is working to stop the spread of AIDS and HIV around the world, by eradicating the social and cultural barriers and put forward on its international agenda the issue of universal education. This is because by increasing [the] role of education sectors is also a recognition that a good education is one of the most effective ways of helping young people to avoid HIV/AIDS.[12] Education is the basic foundation of every human being. Without education, human beings are more prone to be vulnerable to AIDS and HIV and that particular individual cannot develop the knowledge of trade so that anyone can economically stable. On the other hand, through its programme The Cultural Approach to HIV and AIDS Prevention and Care UNESCO is continuing to eliminate cultural ignorance of the local citizens to help them combat the stigma and discrimination that surrounds AIDS and HIV. United Nations Environmental Programme (UNEP) As stated by Achim Steiner, Executive Director of the UNEP, UNEP as the principal UN body in the field of the environment, recognizes that human well-being is the focus of environment and sustainable development issues. Tackling poverty, promoting gender equality and combating HIV/AIDS are all linked to environmental sustainability; just as environmental sustainability is an essential component of achieving all the UN Millennium Development Goals.[13] In fact, developing countries were the least countries emitting greenhouse gas emissions, but they were the most affected by climate change due to desertification, lack of rain and drought. The environment erected a barrier towards AIDS and HIV prevention since there was the lack of food storage among African citizens. Thus, this is why, UNEP is contributing its share to compensate African countries which are the most badly affected by the issue of climate change. United Nations High Commissioner for Refugees (UNHCR) Refugees around the world are more prone to be infected by AIDS and HIV because of ethnic conflict, dislocation, food insecurity and extreme poverty.[14] Food insecurity is the major cause for the fleeing of thousands of refugees to neighbouring countries for shelter and a chance to have a better life. However, refugees who leave their homeland, because of racial clashes often take whatever they have in hand to escape. Once they are in another region they are in deeper poverty because they do not have sufficient money to start a new life and thus they end up living in slum areas and relying on begging in order to get something to eat. Therefore, UNHCR is operating on the notion of food insecurity is the result for the spread of AIDS and HIV since human beings especially women against their wish turn to sex work as a means to economically sustain themselves. United Nations Human Settlements Programmes (UN-Habitat) UN-Habitat is working together with local and international policy-makers to improve this lies of people living both in urban and rural areas. These measure which include improved water and sanitation facilities, enhance the lives slum dwellers, eliminate extreme poverty and encourage sustainable development. Dr. Anna Kajumulo Tibaijuka Executive Director of UN-Habitat, stated that in order to prevent the continuation of the spread of AIDS and HIV, one needs to first focus on the goal to have secure shelter, because without a secure home, and a caring family and community, it was difficult, if not impossible, to provide health care and effective counselling to those afflicted.[15] In other words, UN-Habitat has the responsibility to prevent AIDS and HIV, by first tackling the issue of safe housing particularly in Sub-Saharan Africa where there are a lot of homeless people due to extreme poverty. United Nations Office of Drugs and Crime (UNODC) UNODC is in charge on the issue to prevent AIDS and HIV epidemic among injecting drug users and in prison settings around the world especially in the Sub-Saharan region. Therefore, the UNODC is mainstreaming HIV and AIDS into its activities at the national, regional and global levels, and is helping States and civil society organizations to develop and implement comprehensive HIV and AIDS prevention and care programmes for injecting drug users.[16] Also, with the slogan Think AIDS, before you start, before you shoot, before you share, the UNODC is aiming to increase awareness and knowledge on the dangers of illegal substances and their relation to AIDS and HIV viruses especially among adolescents. This is because, it is estimated that there are around 16 million drug users globally and there is the possibility that one in five are HIV-positive.[17] United Nations Population Fund (UNPFA) UNPFAs responsibility is to promote prevention of AIDS and HIV among all genders and all generations, because UNPFA considers AIDS and HIV as an international humanitarian crisis that affects every human being around the globe. These are mainly done by distributing contraceptives and knowledge of birth control among women, refugees and young people, advertising universal access to health especially anti-retroviral drugs, gender equality, respect for human rights and eliminate abject poverty. UNPFA view the role of women as a key factor towards the progress of AIDS and HIV prevention. In fact, as stated by Ms. Thoraya Ahmed Obaid, Executive Director of UNFPA Women who have been affected by the epidemic are the real experts in the response to HIV Their experience allows them to give concrete, practical, down-to-earth advice. But their participation must continue beyond an advisory role. Women should also have more say in budgetary decisions.[18] World Food Programme (WFP) Like FAO and UNHCR, WFP is tackling the issue of food security as a root for AIDS and HIV prevention. Famine in Sub-Saharan African countries has forces local citizens to turn into piracy, crime and prostitution to feed themselves and their family. This is why WFP is working to distribute food as food is the forefront means against the battle of AIDS and HIV disease. According to James T. Morris, Executive Director of WFP, he believes that Existing therapies require sound nutrition. Adequate food is essential for prolonging the lives of parents and enabling them to have a few more precious weeks, months or maybe even years to work and spend time with their families. Perhaps we cannot give them hope for a cure, but we can give them time.[19] In other words, Sub-Saharan African people, apart from decent supply of medicines and drugs they are in need more of good quality of food. World Health Organisation (WHO) WHO is at the front position in regards to the wellbeing and health of citizens of those who are HIV-positive, are affected by AIDS and HIV or are in danger to be infected by this pandemic disease. Moreover, WHO strategic plan to prevent the spread of HIV and AIDS are by facilitate inhabitants to know their HIV status, enlarge the health divisions towards the continuation of AIDS and HIV prevention, increase the development of HIV treatment, support and care, improve and enlarge health procedure, Invest in premeditated knowledge and awareness for better education in regards to AIDS and HIV response.[20] These five important guidelines will help to give a better life to patients suffering from AIDS or HIV. Policies of the African Union African Union is a pan-African and inter-governmental organisation that aims to have a mutual partnership to increase affluence and peaceful relations between all African nation states. This union, which consists of thirty-five member states, is currently chaired by Colonel Muammar Gaddafi of the Great Socialist Peoples Libyan Arab Jamahiriya. The African Unions purposes in international relations is to point towards to promote unity and solidarity among African States; to coordinate and intensify cooperation for development; to safeguard the sovereignty and territorial integrity of Member States and to promote international cooperation within the framework of the United Nations.[21] Above all, the African Union has various projects to put Africa on the international agenda, among these projects there are specific measures taken to eliminate the burden of malaria, tuberculosis and AIDS and HIV in Africa. These international health concerns are tackled, on an international level, with a collaboration of other international organisations such as the United Nations and the Millennium Development Goals. In order to deal with the problem of AIDS and HIV in Africa, the AU on May 2006 organised a Special Summit themed as the Universal Access to HIV/AIDS, Tuberculosis and Malaria Services by 2010 in Abuja, Nigeria. This summit included delegations from civil society organizations, the UN and its agencies together with members of the African Union and its thirty-five AU member states. This summit started with a follow-up of the results that came out from the 2000 Declarations and Frameworks for Action on the Abuja Summit on Roll Back Malaria and the 2001 Abuja Summit on HIV/AIDS, Tuberculosis and Other Related Infectious Diseases.[22] However, this special summit set out new goals that were: first is to re-evaluate the accomplishments made since the 2000 and the 2001 Abuja summits to make sure the AU reach the objectives, in the context of the Millennium Development Goals. Second is to recognise the disparities, limitations and confrontations of the aims of the Abuja Summits and Millenni um Development Goals. Third is to ascertain new plan of action that will allow the African Union to keep a record of additional and more pragmatic route with regards to attain the mention targets. Fourth is to get hold of the improved responsibility of the African Leaders for addressing the diseases of AIDS/HIV, malaria and tuberculosis and encouraging health and wellbeing in Africa. Fifth is to intensify the African Peer Review Mechanism (APRM) within the framework of the New Partnership for Africas development (NEPAD) and for assessing the development towards establishing social development. And, sixth was to plan Africas Common Position to global forums such as the 2006 UNGASS on AIDS and the 2006 World Health Assembly.[23] Recently, between the 4th and the 8th of May 2009 in Addis Ababa, Ethiopia was launched the 4th Session of the AU Conference of Ministers of Health. The subject of this conference was Universal Access to Quality Health Services: Improve Maternal Neonatal and Child Health. The AU Conference of Ministers of Health provided an important forum for Member States, development partners and other stakeholders to, among others: review progress in health sector development, particularly universal access to services and the health-related MDGs in Africa; devise/adopt strategies for accelerated action towards more effective implementation of commitments for promotion of maternal and child health, survival and well-being in Africa; share experiences and learn from each other as concerns ongoing programmes and activities on health and development in Africa.[24] In other words, this conference shows that African states especially Sub-Saharan countries are well aware about problems in their individu al health sector, and the lack of medicine and drugs to combat HIV and other AIDS-related diseases. Therefore, this is why they are working in an alliance to achieve mutual goals. This conference also publicly introduced the AUs Campaign on Accelerated Reduction of Maternal Mortality in Africa. As well as, the African Union is also giving special attention by concentrating on the issue of AIDS and HIV among the armed forces. Furthermore, on July 2009 in Sirte, Libya during the ordinary session of the African Union launched a programme named Investing in Agriculture for Economic Growth and Food Security.'[25] Overall, all of these key procedures are taken to deal with the issue of health and wellbeing especially AIDS and HIV from an African perspective, particularly focused to help fellow Sub-Saharan African states. African policy-makers and leaders are taking considerate interest to fight AIDS and HIV from every viewpoint, because they know at firsthand about the social, cultural and economical difficulties this virus brings among their nation. Thus, this is why they are undertaking the notions of health both maternal and infant wellbeing, the local economy, national security and agricultural and food security as a serious matter. Global Fund to Fight AIDS, Tuberculosis and Malaria The Global Fund to Fight AIDS, Tuberculosis and Malaria was founded in 2002, by a mutual partnership between national governments, the civil society, bilateral and multilateral international organizations, the private sector and affected societies stand in for innovative paradigm to global health funding.[26] The Global Fund is an exclusive international public and private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. On June 10th 2009, the Global Fund participated in the 2009 HIV/AIDS Implementers Meeting in Windhoek, Namibia, together with the U.S. Presidents Emergency Plan for AIDS Relief (PEPFAR), UNAIDS, UNICEF, WHO, World Bank and The Global Network of People living with HIV (GNP+). This meeting themed Optimizing the Response: Partnerships for Sustainability, attracted more than 1,500 representatives of governmental and non-governmental institutions related to AIDS and HIV. The scope of this conference was to implement a strategic plan and new policies for prevention that will help to stop the spread of AIDS and HIV around the world. In fact, recognizing the importance of a sustainable global AIDS response, the focus of this years meeting will be on optimizing the impact of prevention, treatment and care programs; enhancing program quality; promoting coordination among partners; and encouraging innovative responses to the pandemic.[27] Carla Bruni-Sarkozy who is Frances First Lady is currently the ambassador for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Ms. Bruni-Sarkosy is advocating the issue of mother-to-child transmission, by giving a voice on an international level for the many women and children suffering from or affected by AIDS and HIV. On September 2009, Ms. Bruni-Sarkozy delivered a speech at the UN General Assembly, to call on all world leaders to guarantee the increase of the amount of anti-retroviral drugs to HIV-positive expecting mothers. During her speech, which also attended by UN General Secretary Ban Ki-Moon, Carla Bruni-Sarkozy stated that In large parts of the world, the face of AIDS is a womans face, and often the face of a mother, a mother afraid for herself and for her child. Isnt this a major failure of our efforts to promote development, when women under treatment can better care for themselves and their families, and form the solid foundation of an entire community, an enti re economy?[28] Concisely, Bruni-Sarkozys vision is that, if African countries, with the help of Western nation states remove the barriers and start to educate women about maternal and reproductive health. This investment will build on fertile grounds, the basis of loving and supporting families which will be beneficial to the whole society and will results in better economic system that will be valuable to the whole nation. As part of World AIDS Day campaign, on 1st of December 2009, the Global Fund to Fight AIDS, Tuberculosis and Malaria together with The U.S. Presidents Emergency Plan for AIDS Relief introduced another project that will mutually be providing anti-retroviral drugs to more than three million patients, around the world who live in states that have low or middle wages. PEPFAR and the Global Fund enjoy a complementary and supportive relationship in the fight against HIV and AIDS worldwide. In order to exploit synergies, PEPFAR and Global Fund-financed programs coordinate at the country level to ensure that resources are used efficiently and effectively. Collaboration and coordination are crucial to the efficient use of money and for making further progress in providing AIDS treatment and care to the millions still in need.[29] In other words, both PEPFAR and the Global Fund aim to eliminate AIDS and HIV around the world by promoting preventive health care as well as anti-retroviral drugs t o patients suffering from AIDS or HIV in developed and underdeveloped countries. This is mainly done, by making the most of their available medicine to reach the vast number of people as possible, and thus change for the better the lives of the citizens. The Global Funds mission is to bring international health concerns like AIDS, tuberculosis and malaria on the international agenda so that the general public around the world can educate oneself about prevention and symptoms of such diseases. It also inform the civil society about how it badly effective underdeveloped countries such as Sub-Saharan states because of the lack of education that is available to the public. This is why, the Global Fund had launched a series of schemes and project to donate medicine and drugs in order to cure patients affected by AIDS and HIV or other related illness while educating those people who are not infected on how to prevent being contaminated by this virus. Conclusion AIDS and HIV consumes health, resources and productivity within the national and international; community. Therefore, this is why we are in need of a global response to fight AIDS and HIV illness from every aspect, because every aspect of ones life that is from education to health to housing to the national economy, affects the lives of the inhabitants especially those who are in danger to be infect by HIV or have an AIDS-related infection. Affluence plays a major role in the policy of a nation state, because the wealthier the country is, the more people can have a better standard of living and distant from any deathly disease. This is why the UN, AU and the Global Fund are bringing about the downfall of AIDS and HIV by implementing policies from every outlook. http://www.fao.org/english/newsroom/news/2002/11580-en.html [assessed December 2009] Kinley D. III (ed.) (2006) IAEA Nobel Peace Prize Cancer and Nutrition Fund. Austria: International Atomic Energy Agency. Page: 7. Citing Juan Somavia, Director-General of the International Labour Organisation (2001) An ILO Code of Practice on HIV/AIDS and the World of Work. Geneva: International Labour Office. Page: iii. http://www.unaids.org/en/AboutUNAIDS/default.asp [assessed December 2009] http://www.unaids.org/en/AboutUNAIDS/Goals/default.asp [assessed December 2009] Citing the Declaration of Commitment on HIV/AIDS from OHCHR and UNAIDS (2007) Handbook on HIV and Human Rights for National Human Rights Institutions. Geneva: Office of the United Nations High Commissioner for Human Rights and the Joint United Nations Programme on HIV/AIDS. Page: 3. http://www.unifem.org/gender_issues/hiv_aids/ [assessed December 2009] http://www.unicef.org/aids/index.php [assessed December 2009] Citing Mr. Jimmy Kolker UNICEF Chief of HIV/AIDS and Associate Director of Programmes from http://www.unicef.org/aids/index_51958.html [assessed December 2009] http://www.undp.org/hiv/ [assessed December 2009] http://www.undp.org/hiv/docs/UNDP%20response%20to%20AIDS_08.pdf?asset_id=1671970 [assessed December 2009] http://www.ibe.unesco.org/AIDS/doc/WorldBank_Sourcebook.pdf [assessed December 2009] http://www.unep.org/Documents.Multilingual/Default.asp?DocumentID=496ArticleID=5445l=en [assessed December 2009] http://www.unhcr.org/cgi-bin/texis/vtx/search?page=searchdocid=42f31d492query=aids and hiv [assessed December 2009] http://www.unhabitat.org/content.asp?cid=3011catid=5typeid=6subMenuId=0 [assessed December 2009] http://www.unodc.org/unodc/en/hiv-aids/ [assessed December 2009] http://www.unodc.org/docs/thinkaids/Factsheets_2009/factsheet_EN.pdf [assessed December 2009] Citing Ms. Thoraya Ahmed Obaid, Executive Director of UNFPA from http://www.unfpa.org/public/cache/offonce/News/pid/1141 [assessed December 2009] Citing James T. Morris, Executive Director of WFP from http://www.wfp.org/sites/default/files/First%20Line%20of%20Defense%20English.pdf [assessed December 2009] http://www.who.int/hiv/aboutdept/en/index.html [assessed December 2009] http://www.africa-union.org/root/au/AboutAu/au_in_a_nutshell_en.htm [assessed December 2009] http://www.africa-union.org/root/au/conferences/past/2006/may/summit/summit.htm [assessed December 2009] http://www.africa-union.org/root/au/conferences/past/2006/may/summit/summit.htm [assessed December 2009] http://www.africa-union.org/root/UA/newsletter/publication%2040%20may%202009.pdf [assessed December 2009] http://www.unaids.org/en/KnowledgeCentre/Resources/FeatureStories/archive/2009/20090702_African_Union.asp [assessed December 2009] http://www.theglobalfund.org/en/partnership/?lang=en [assessed December 2009] http://www.theglobalfund.org/en/pressreleases/?pr=pr_090611 [assessed December 2009] Citing Ms. Carla Bruni-Sarkozy, First Lady of France from http://www.theglobalfund.org/en/pressreleases/?pr=pr_090922 [assessed December 2009] http://www.theglobalfund.org/en/pressreleases/?pr=pr_091201a [assessed December 2009]

Alice :: essays papers

Alice Do you know Alice? The character in Go Ask Alice is a fifteen years old girl who became addicted to drugs and unfortunately dies because of it. She is from a high middle class family. Her father is college professor and her mother stays home and takes care of the kids. The girl thinks she is stupid and cannot measure up with her parent’s expectations, she is not happy with herself. The way that she looks or thinks and feels She is not confident. The girl in this book suffers from low self-esteem. The girl in Go Ask Alice is very confused. In a way she knows what is right and what is wrong for her, but on the other hand, she feels that she is mixed up. When she, without her knowledge, became addicted, she was suffering from low self-esteem that is why she felt so good about using drugs She became addicted when her friends gave her some LSD laced Coca Cola at a party. She describes it as â€Å"beautiful†. Many times she decided to give it up but unfortunately there were always something like friends, family and her low self-esteem that brought her back to the drugs. There are many reasons why the girl in this story takes drugs. First of all, and most important one, is her low self-esteem. She uses drugs because by using it, she forgets who she is and what weaknesses she has. Second, her parents especially her mother is nagging constantly at her. She can’t accept her for who she is, and she always compares her with her siblings. The father is more caring but he is always busy and doesn’t have enough time to spend with her. Her siblings aren’t friendly; at least that is what she thinks. Another reason is that she tries to fit in, so when one of the girls, the one who she was wishing to be friends with invites her to the party, she jumps on the invitation and that is where she used drugs for the first time The friend was from a rich family, and during the school years didn’t pay attention to the girl in this story, but now she wants to go to that university where the girls father works, so by inviting the girl in Go Ask Alice she tries to make connection Unfortunately, today lots of kids in their early age become addicted to the drugs.

Marketing Planning Process of H&M

Contents Acknowledgements Introduction Methodology {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Appendix Acknowledgements I would like to Thank Frances Smith and all the ladies at Invest Northern Ireland for all of their help and support throughout the process of this assignment. Their contribution has been truly appreciated. Introduction In order to understand the Marketing Planning Process it is important to first know what the term, Marketing Planning Process means. Market planning is â€Å"the process by which businesses analyse the environment and their capabilities, decide upon courses of marketing action and implement those decisions. (Jobber, 2006) It is also important to acknowledge the different stages and types of the process and which is best for the company. Methodology Information has been gathered from a wide range of sound and non-biased secondary resources. Statistical information, information on profitability of the company’s marketing environment has been sourced and analysed from sites such as Datamoniter, Mintel Oxygen, key Note and Lexis Nexus. Further Data and information has been sourced from electronic journals such as Emerald, business websites, respected newspapers and The H&M company website, from which this Marketing Planning Process will be based. Business and Marketing theories have been gathered from marketing gurus and scholars such as Jobber, Kotler and Porter. Primary research will also be gathered in the form of studying the local H&M stores. The Marketing Planning Process. Business Mission Marketing Audit SWOT Analysis Marketing Objectives Strategic Thrust Core Strategy Target Markets Marketing Mix Decisions Organisation and Implementation Control (Jobber, 2006) 1. 1- The Importance of the Marketing Planning Process. With business operating in an increasingly competitive environment, â€Å"Having a plan gives managers a focal point for decisions and actions. (Jobber, 2006) The planning process gives the company the capability to run successfully and achieve profitable sales, â€Å"It makes sense to try to bring some order to this chaos by understanding the commercial environment and bringing some strategic sense to the process of marketing products and services. † (Tutor2u, 2009) This is why the marketing planning process is very important to a business; it helps to structure tasks and processes by answering all the relevant ques tions of such as; where are we now? , how did we get there? , and where are we heading? in order to achieve the desired goal. In order to fulfill these appropriately using a method of SOSTAC will help to give a structured analysis as each element relates to an important stage within the planning process. SOSTAC is an Acronym for the 6 basic elements of the Marketing Plan: Situation Where are we now? Objectives Where do we want to get to? Strategy How are we going to get there? – The Big Picture Tactics How are we going to get there? – The Detail Actions Who is going to do what and when? Control How can we control, measure and develop the process? . 2- The Advantages of the Marketing Planning Process. The Marketing Planning Process is a great way â€Å"to provide a well defined path from generating a business mission to implementing and controlling the resultant plans. † (Jobber, 2006) The advantage of a good marketing plan is that is means that the company can h ave a clear picture of what they have achieved and what they need to achieve in order to determine if a process was successful or if a new addition will be. The planning process means no time is wasted and everyone is on the same path. 1. 3- Strategic Planning Strategic planning involves managing the direction of the business in order to maintain â€Å"a fit between the organisations objectives and resources and the evolving market opportunities. † (Mc Daniel et al, 2008) this concerns the overall direction of the company and not only the marketing sector in order to ensure the products and services provide by the company are meeting the overall objectives. This can be characterized by the Strategic triangle as shown below: Figure 1- Strategic Triangle. {draw:frame} (New-paradigm, 2000) 1. 4 Conclusion The marketing planning process puts the company’s marketing strategies into action. There are many factors concerning the process as noted. These will now be evaluated in order to ensure the most appropriate methods of the process are being use when completing the marketing plan which will be based on the company of H&M. Market Research. *2. 1- *Types of Market Research. Secondary research is divided between internal and external sources. Internal sources look at records and statistics, such as accounting records, within the whole company while external sources focus on reports and information from outside the company, such as census reports and periodicals. This gives a good indication of not only how well a product may do within the company but also helps the business to understand the market for this product and give them a competitive edge. Primary information involves getting original data directly about the product and focus groups, and online surveys. This helps to ensure that the information is directly specific to the needs to the business as it is personal to them. 2. 2- Contribution of Market Research to the Marketing Planning Process. 2. 3- Conclusion. It is now evident that market research is imperative to a good marketing plan as it collects the data that businesses need in order to succeed. It is now vital to look at the marketing audit for H&M in order to evaluate the strengths and weakness of the company for a good SWOT analysis. 3. 0- H&M background. Hennes & Mauritz is one of the largest fashion retailers to hit the high street with around 18000 stores worldwide, employing around The 73’000 people. H&M was first established in Vasteras, Sweden in 1947 by Erling Person. The company has grown strong ad now offers a team of 100 in house designers to create their lines of men’s, women’s and children’s clothing and made a turnover of SEK 104,041 million in 2008. They also sell their own brand of footwear, accessories and cosmetics. H&M do not own their own factories however; they do buy goods from over 800 independent suppliers round the world, mostly from Asia and Europe. They are also a worldwide store through their online sales and also offer a catalogue of their ranges. H&M’s concept is to offer ‘fashion and quality at the best price. (H&M, 2009) – See appendix 1 For H&M’s Mission Statement. 3. 1- Marketing Audit. The marketing audit considers both internal and external influences within the market when making the decisions arisen. There many marketing tools that a company can use when completing marketing audit such as PESTEL analysis and Porters Five Forces which deal solely on the external environme nt and SWOT analysis which looks at both the internal and external. (Marketing Teacher,2009) H&M are a company whose success is wide spread because of the company’s abilities to perform full research before they make any key decisions. H&M believe â€Å"A strong brand is increasingly important competitive advantage,† (Hennes & Mauritz, 2009). H&M aim to use their methods of communication in order to build the brand both within a long and short term bases. They hope that this enables each customer to have a full understanding of what H&M stands for and to know their way around their H&M store. However there is no mention of their concept of ‘Fashion and quality at the best price’ anywhere within their marketing campaigns. Figure2- The Marketing Environment 3. 2- Macro- Environment. Economic Environment*- The economic environment looks at the PESTEL analysis which consists of: *Figure 3*- *PESTEL* Analysis. â€Å"Before H&M decides to move into a new market, an assessment is made of the markets potential. Factors such as demographic structure, purchasing power, economic growth, infrastructure and political risk are analysed. † (H&M, 2009) Political Companies need to be informed on the polit ical structure of the countries in which they are in distribution with. These include any government policies, taxes, trading tariffs, any war or conflict as well as internal politics of the country. H&M are concerned with political restrictions and therefore analyse the infrastructure and political risks before expanding. They need to be aware of the countries laws and regulations so as not to break them or discriminate in any way, especially with their marketing tools. Things that may need consider would be the VAT reductions, recycling terms, any new laws brought into power, distribution laws and regulation hours of opening, i. e. within Ireland there is set opening hours on a Sunday from 1-6. Economic Before H&M decide on a move into a market they always do a structured analysis to assess the markets potential. Many factors must be researched here in order to determine the correct decision. Factors to consider include the economic growth of the city. They must establish the city’s interest rates as high levels may deter the investment because of costs and analyse inflation as it may provoke higher wage demands. They must also establish the need for employment within that area. This is especially important in the middle of a recession where companies need to be smart about their expansion decisions. Managing Director of H&M, Rolf Erikson states; â€Å"H&M stands strong and we are focusing on the future. The economic situation is creating great opportunities that we are going to take, for example in terms of access to new attractive commercial locations and being in a strong position to negotiate. This year we plan to open a net amount of 225 new stores and recruit 6,000 to 7,000 new employees. †(H&M Profile, 2009) Social The social and demographics of the country of city must be considered before expansion. They must ensure that there is a market for the age that they are targeting and be aware of the attitudes towards fashion and the weather within the demographic area. Lifestyles must be considered here also, with the recession it may not be wise to sell a lot of summer or swimwear within EU with the euro being so bad and less people being able to afford holidays. Also cultural lifestyles must be analysis. For example H&M would have to be careful about expansion within the Far East and how they would market themselves to suit the cultures, i. e. : in larger Muslim cities it would be unwise to sell miniskirts or ‘belly tops’. They also look at the purchasing power within that particular area to study the buying habits of the customer. Technological H&M aim to use all form of technological communication in order to keep up to date with their customer and with today’s market. Their website is their main form of communication and they feel it is what strengthens the brand. The website offers a chance to shop online, visit stores, use their virtual changing room to get an idea of how the garment will look and to establish their business concepts. It also provides information aimed at the public, media, potential employees and financial markets and shareholders. They also have their own Face book page allow other customers to view from there. They tweet on the twitter site also with updates and have their own page on You Tube to upload Fashion TV. These are great methods of communication although they do have to be careful to filter what is being written and placed on these sites as they do target to teenagers and children. They also must ensure that internet pages such as Face book do not cheapen the brand especially as they try to promote themselves as a luxury low cost brand with stores in locations such as 5th Avenue. Environmental Legal Further information on Competitive environment and Marketing Environment is available in Appendix 2 *3. – Micro*- Environment Figure 4- {draw:frame} (Learning Marketing, 2008) Micro Environmental Factors- The micro- environment is the internal factors close to the company that have a direct impact on the organisations strategy. These factors include: Customers H&M believe the satisfaction of their customer is very important. This factor is what provides them with the knowledge to target the appropriate audience which helps to maintain customer loyalty. They believe that this is true of the layout of the store in order to attract their customers. H&M Cleverly devise each store differently, making it unique to suit its surrounds. They establish this by analysing â€Å"the customers on the street, the other stores nearby and the traffic flows and relates this to the circumstances of the premises. † (H&M,2009). Although this is a clever use of analysis, it is a wonder if they always get it right and if they always cater for the best target audience available and not just the largest. A use of questionnaires, polls and focus groups would be a great way to establish their best target market rather that a factual analysis. Employees â€Å"Skilled and committed co-workers are one of the main reasons H&M has been able to grow with good profitability for such a long period of time. (H&M, 2009) H&M always strive to employee local employeeswhenever they expand. They use their experienced co- workers to help train new staff when a store first opens, For example, When they expanded into the Japanese market the new employees spent time in both Norway and Hong Kong and during this stressful time employees from othe r stores are brought inn to help launch the brand. (H&M, 2009) Today, H&M has around 73,000 employees in 34 countries. Target growth of the company’s 10-15 percent new stores every year. For 2009 this means that between 6,000 and 7,000 new jobs will be created. Suppliers H&M always strive to offer the latest, high quality garments at the best price. In order to ensue this is the case they buy in large volumes from only independent suppliers so there are only a small percentage of middle men. They demand efficient distribution and test the quality of the produce at every level to ensure it is at its highest, this is why they ensure their team has an extremely high knowledge of design, fashion and textiles. Shareholders â€Å"H&M endeavours to engage in open dialogue with the stock market, the media, customers and other stakeholders. † (H&M, 2009) Figure 5- Current share price: Date- 05/01/2010 Time- 10:43:33  © H & M HENNES & MAURITZ AB 2010 Media Figure 6- {draw:frame} (Daily Mail, 2009) (See appendix 3) The line featured in 1,500 of H&M’s selected stores and of this Rykiel commented, â€Å"The Sonia Rykiel for H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. † (Lexis Nexis, 2009) Competitors The fashion industry is highly competitive. H&M faces stiff competition from speciality retailers, department stores, mall-based retailers and e-retailers. The company faces strong competition in northern Europe. The following show some companies that are the major competitors of H & M Hennes & Mauritz – Marks and Spencer Group plc Otto (GmbH & Co KG) Gap, Inc. , The Arcadia Group Limited Fast Retailing This can also be described using Porter’s Five Forces as noted with Appendix 4. â€Å"The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. † (Strategic Plan, 2008) In order for H&M to develop an effective internal analysis they will need to include the growth strategies, target groups and the marketing mix. There are three marketing tools they need to include within the internal analysis in order to best explain this: BCG Analysis ANSOFF Analysis 7 P’s of Marketing Mix BCG Analysis The BCG is a tool which helps the company to rate their products according to the market share and growth rate. The products are then displayed on a two dimensional map showing their position in the market. This is explained below: Figure 7- {draw:frame} (Sweska, 2009) Rising Stars- These are products with a high market share and high growth rate. These are products that use large amounts of cash to produce but are very popular and therefore generate a large amount in return. H&M’s rising stars are their collaboration collections with Designers’ and Celebrities’ such as Madonna. Dogs- These products have a low market share and low growth rates. These products are usually discontinued after a short period. Beware of these and attempt to minimize the number of dogs within the product range. These products are those H&M develop to aim to be ahead of their competitors but go a little too far and produce a product that isn’t commercially appealing. Que*stion Marks- Products with a low market share but high growth rate. These have potential to turn into rising stars in the future if it is developed correctly. These can also be dangerous for the company as they are in high demand for a short period but generate a low returns due to the low market share. These are H&M’s high fashion, seasonal pieces such as this season’s sequined jackets which were popular during Christmas party season but they are the biggest product to adorn the sale rails. ANSOFF â€Å"The ANSOFF Growth matrix is a tool that helps businesses decides their product and market growth strategy. (Tutor2u, 2009) Figure 8- {draw:frame} (Tutor2u, 2009) Market penetration â€Å"Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets. † Market penetration seeks to achieve four main objectives: †¢Market penetration aims to maintain or increase of the market share. In order to do this H&M must continue to look at ways to provide competitive pricing strategies in order to have an advantage over their rivalry, especially as one of the main competitors is Primark LTD. They must provide good advertising to entice their customers. At present they market themselves using their shop window, poster campaigns and the H&M website. They also cleverly market themselves by displaying the prices and any sales promotions on the campaigns however the advertising is usually spread across the whole of Europe and therefore, with their stores basing the stock of each store on their analysis of the cities customer, it is often very difficult for customers to find these items in their store. †¢ â€Å"Knowledge is power. † (Bacon, F, 1597) Market Penetration aims to assist the company in attempts to secure power of growth markets. To do this H&M must have a good knowledge of their market and who their competition is within the market. †¢ H&M use very strong promotional tactics in order to promote the company and product, their main advantage of some of their competitors is the H&M magazine. H&M magazine is used to give the consumer a good message on how the company sees fashion, offering not only clothing from the company but also inspiration for trends within both fashion and lifestyle. This is published four times per year. Market penetration looks at ways for the company to increase their number of existing customers and maintain customer loyalty. H&M give a lot of information on their website which is good for customers to have knowledge in a brand they are investing in. However, H&M could benefit from offering some version of a loyalty scheme like a store card or by providing student discount to keep them ahe ad of their competitors. Market development â€Å"Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. (Tutor2u, 2009) There are many possible ways of approaching this strategy, including: †¢ Expanding into new geographical markets; for example H&M launched themselves into Russia in 2009 and are making plans to enter Israel and South Korea during 2010 †¢ In order for H&M to develop their marketing strategies with their products, they aim to impress their customers with trends straight from the catwalk for a low price. They aim to keep their brand edgy by re-vamping their old red and white image of the website and packaging to a more colourful and fun print. They also provide special carrier bags when they collaborate with a designer or celebrity. †¢ H&M demand efficient distribution and test the quality of the produce at every level to ensure it is at its highest, new ways of fast yet cost effective and eco- friendly distribution is something they should always attempt to find. †¢ When developing the market H&M always look at ways to change their pricing policies to attract new customers and create new market segments. Product development H&M always strive to develop their products within their existing ranges while staying true to their mission statement, â€Å"fashion and quality at the best price. † (H&M, 2009) They are also expanding existing models in Middle East using a franchise route. This may be a risky move as they will not have full control over the franchised stores Diversification In 2009 H&M launched into a new market by introducing a range of interior textiles for the home under the H&M home concept 2009. This new concept increases the company’s strong brand by offering â€Å"additional choice of lifestyle related products to its customers. In addition, this provides an opportunity for the company to cross sell its merchandise to generate incremental revenue. † (Lexis- Nexis, 2009)- See appendix 5. 7 P’s of Marketing Mix. The 7 P’s are developed in order to â€Å"produce mutually satisfying exchanges within a target market. † (Mc Daniel et al, 2008) They are very important tools for H&M to use when developing or introducing new products into the market as good knowledge of which P’s are important or may need more attention is vital in order for a product to succeed. 3. 5 Conclusion From studying the marketing audit for H&M it is apparent that the company display good methods of conducting the marketing audits. However there are changes that could be made in order to increase the brand name and develop their market growth. A SWOT Analysis will now be conducted in order to determine the best course of action for the company to take in the future. 4. 0 SWOT Analysis â€Å"SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. (My Strategic Plan, 2008) The SWOT analysis is a marketing tool used to audit a company and its environment. The SWOT analysis is always at the first stages of the planning process, once the research has been conducted, as it helps the marketers focus on the key issues that need to be addressed. (Marketing Teacher, 2009) See Appendix 6 for a full SWOT analysis conducted on H&M. 4. 1 Conclusion In order to maintain success and enhance that success H&M must continue to provide a high level of service to their consumer market. They need to ensure that high fashion, high quality lines are being produced while remaining to be aware of their internal and external environments. In 2010 H&M need to introduce massive collaborations with themselves and other designers or celebrities as this is what keeps them ahead of the competition as well as a continued loyalty to customers to give them the confidence t shop, and shop at H&M. This can be expanded be expanded by introducing a loyalty system of perhaps a store card where the customer can but now and pay in monthly installments. H&M must do more research into the products they are producing and the fabrics used, especially in children’s wear, as recalls are not acceptable especially with the economic climate. H&M will continue to expand into new and existing markets and must remember to continue to perform high levels of research and analysis before expanding. They may also need to look at new ways to help make the decision as they cannot afford to get it wrong. The company also needs to keep a firm eye on the competition and consumer buying behavior, enhancing resources in this department to ensure a high level of awareness is maintained.